Thursday 25 April 2013

Question 4 - WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?



The people that are mostly interested in Thriller films are young male adults (http://www.youtube.com/watch?v=_Al6oZp_aOY), the action mixed with the suspense creates an ideal film for this target audience and keeps them entertained, this group also works for horror as they tend to prefer blood and killing a lot more than females and the older generation (http://rbsmedia.blogspot.co.uk/2009/02/target-audience-thriller-film.html). The idea that we chose i think would be more of a film four production as they tend to invest in low budget UK films and they are all different genres and styles(http://www.imdb.com/company/co0197272/?ref_=tt_dt_co). Lots of film four production films have made it big from relatively nothing, four lions a dark comedy had a low budget but achieved big when it came to awards after it’s release and the same for Slumdog Millionaire, Shaun of the Dead and Trainspotting. So companies like Film Four and Dimension will set a low budget but expect brilliant and different films, something that people might not have seen before. As for the marketing side a lot of that is done on social networking sites and for a small film like ours that would be a good place to start. Four Lions was advertised through social networking sites after it’s release in cinema as they thought it would reach a larger audience and in the end be more successful. Youtube is another growing way as you can advertise between videos so for a small independent company like Film Four it might be a cost effective way and also meeting new audiences. The UK film council did invest heavily into low budget UK films and over the eleven years it was going for they made great films like 28 Days Later and This is England, this was an organisation funded by the National Lottery.

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